How Big Companies are Testing RSS Feeds to Circumvent Email
Some of the feeds listed don't seem to work anymore. I think most moved everything over to a dedicated blog-type domain instead of using the main website. It doesn't make the article totally irrelevant, though, since most of the websites still have feeds!
The article first starts out explaining what an RSS feed actually is (since this was relatively new to businesses at the time). They do explain that it was originally used to keep up with other blogs but now companies are starting to use them in replacement of mass email news. Some even used RSS to provide updates to internal employees:
The Walt Disney Internet Group outlined its RSS strategies for both in-house (intranet) communications and its media properties, including ABCNews and ESPN, at the O'Reilly Emerging Technology Conference earlier this month.- Source
The article stated that developers were looking at the data trends to see who is reading what articles and other information. I didn't even think about that! You could see which posts/updates grabbed the most attention, the most active posting times, etc. Extremely useful if you're trying to gain online presence!
They also found that not all companies might be ready for this kind of thing; stating that their customers might not necessarily be "e-savvy" enough and it wouldn't be beneficial to create an RSS feed.
